Jim Reed

Jim Reed

Jim Reed

Chief Commercial Officer

Jim Reed serves as the Chief Commercial Officer at MDC Associates, bringing over 30 years of experience in the MedTech industry. Jim has a proven track record of driving growth and profitability in the OEM and MedTech B2B sectors. His extensive career includes leadership roles at renowned companies such as Enpath Medical, Heraeus GmbH, Baxter Biosurgery, and Minnetronix Medical.

Throughout his career, Jim has excelled in various capacities including sales and marketing, product development, new product introduction (NPI), manufacturing, and leading technical teams. His expertise in developing and executing strategies has consistently led to significant business growth and operational improvements.

Before joining MDC Associates, Jim served as both the General Manager and Vice President of Business Development at Minnetronix, where he transformed the sales organization, quintupled the customer base over eight years, significantly increased revenue, and improved gross margins.

As Director of Global Marketing at Baxter Healthcare/Synovis Surgical, Jim developed the company’s first comprehensive clinical data and reimbursement strategy, which played a critical role in the successful acquisition by Baxter Healthcare. At Heraeus Medical Components, he exceeded revenue growth targets annually and built the company’s first global business development team.

Jim’s leadership roles at Enpath Medical included Vice President of Business Development, where he tripled revenue organically over five years, and General Manager of Advanced Delivery Catheter Products, where he significantly improved manufacturing yields and on-time delivery. These efforts led to a successful acquisition by Wilson Greatbatch.  Earlier in his career, he managed global product lines and successfully turned around declining sales at American Medical Systems and FlexMedics Inc./Microvena Corporation.

Jim holds a degree in Management from St. John’s University, where he was a National Merit Scholar and graduated cum laude. His diverse experience and strategic vision make him an invaluable asset to MDC Associates as they continue to advance healthcare through innovative solutions.